AVIFidelity

eWallet and Gamification to improve loyalty programs.

Mobile UX/UI Design

B2C

Healthcare

[2023-2024]

Project scope

AviFidelity is a mobile app designed for shopping center loyalty programs. The app combines intuitive UX/UI design, gamification, and advanced e-wallet and cashback features to enhance customer engagement and retention.

The app offers users a seamless experience, allowing them to earn rewards, manage cashback, and access discounts all within a sleek, modern interface. This UX/UI design project focuses on usability, customer-centric workflows, and visually appealing elements to deliver a highly engaging and functional app.

Industry

Retail

Client

Akuerò (Italy)

Key UX/UI Design Features

Digital Wallet and Cashback Management:

Users can easily track credits, accumulate cashback, and redeem them for rewards or coupons with just a few taps.

Streamlined Point Collection System

A simple and user-friendly process for earning points through purchases, unlocking exclusive discounts, and prizes

Coupons and Discounts Hub

An intuitive layout for browsing and redeeming special offers across participating stores.

Gamified Experiences

Fun, interactive games and challenges that encourage ongoing engagement, offering additional rewards and discounts.

Final observations

The app’s user-centered design integrates practical financial tools with engaging gamification elements, ensuring a balanced experience that keeps users motivated and satisfied. Key UI elements, such as a clean dashboard, clear navigation, and visually striking reward trackers, make the app functional and delightful to use.

With AviFidelity, the focus is on combining technology, usability, and engagement to redefine customer loyalty programs for shopping centers. This project showcases the power of UX/UI design to deliver practical solutions that are both functional and enjoyable for users.